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Help film lovers swap endless searching for instant satisfaction with a scene-stealing idea for MUBI.
We made ads that are as fast as finding a great film on Mubi. Online pre-roll videos show the plot of a great film from Mubi in the first 5 seconds, one word at a time, before the viewer has a chance to skip. The remaining 10 seconds of the ad lets the user know that Mubi is the only place where film lovers can find a great flick without wasting any time.
The idea also extended to film lovers on foot or on the road with billboards and walkway posters.
Endorsed by teacher and won Wood Pencil at D&AD New Blood 2017.