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In Ludotalleres, organized by SP Psychology Cabinet, children learn how relate with others. The Cabinet is specialized in children and teenagers with relationship and communication problems. SP Psychology Cabinet opened a new space with one objective: help and teach children relating with others, communicate, and share with them. The way for doing it is with a therapy that looks and feel like some funny games.
Our identity work had two aims: first we had to look for a concept and a name, and later we would design the logo. The naming process drove us to the name “Ludotalleres”, something like Games Workshop in Spanish. A place to learn while playing. In logo design process we asked to be observers in the starting of a therapy for some days. It was important for us because we hoped it would let us understand better the working way of therapy. And we found something like a little ritual: children and therapist took off their shoes in the starting moment. This way they had a relaxed play, and it represented something more: the problems and formalisms were out. And it was very funny to observe a lot of different socks: solids, full coloured, with strips, spots... We had the design concept: a funny and coloured sock to mean Ludotalleres. And a classical L to mean order, confidence and professionalism. And it had to be as real as possible because it would not look like a cartoon, it is a real and important therapy.
Our client -and her clients too- was very impressed and satisfied with the logo design because it fitted perfectly with her idea, therapy and working way.