Sorry, full access to our website is available to Only!
Become a Member today and get benefits listed below.
We were asked to create a mark for Lizzy Yarnold by UK Sport to help brand her and be indicative of her sport the Skeleton.
A simple observation using the Y at the end of Lizzy and the Y and the beginning of Yarnold that inclination with the italicised letter in the word mark pick up on the two blade marks left by her Skeleton racing sledge. These lines forming part of the word mark were where always extended to edge of an item helping to convey Lizzys downwards runs at speed
“This was a fantastic job! It was incredibly well received within UK Sport and beyond – and Lizzy just loved it”
DR STEWART LAINGHead of Performance PathwaysUK Performance Pathway TeamUK Sport