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For The Arrangement, our assignment was to find a way to convey the metaphor of contracted Hollywood marriages with clear and clever storytelling. To explore “Hollywood romance” but with a feeling that something is amiss or not quite right with the scene.
We explored metaphors for Hollywood, romance, marriage, and contracts, looking for intersections between them. We came up with the merging of the red carpet glamour shot with the idea of signing your name in blood.
The client is thrilled with the art and are looking forward to its premiere.