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Create a direct mail invitation to GlynnDevins’ Halloween night reception at the 2016 LeadingAge Annual Meeting and Expo. This is a national gathering of professionals in the senior living industry, held this year in Indianapolis.
We wanted to showcase GlynnDevins' creative capabilities by creating a large screen printed poster invitation featuring elaborate illustration and typography that communicated a mysterious mood and promised haunting fun. We created the composition of the poster using elements from the attractive downtown location of the event. Attendees of our party could look out from the party’s 36th-floor windows and recognize elements swirling within the poster: the Soldiers and Sailors Monument, Indianapolis’ “Circle City” footprint, as well as cocktail accoutrements.
Delivered to invitees across the country, the poster-invitation created a stir with clients and resulted in a well-attended event.