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Epic Eye Magazine is published and produced as a collaboration between print company, Epic Litho, and design agency, IF Studio. With a strong focus on art, fashion, performance art and design, our goal was to create an iconic cover image featuring Bobby Roaché to serve as a showcase of the model and sunglass designer, emphasizing the bold graphic quality of his work.
Bobby Roache has an iconic face in the modeling industry, but we wanted the design of his sunglass line to take center stage. We photographed him straight on with a neutral expression, only wearing personal accessories. Appearing nearly in silhouette, light cast from deep blue gels reflect strongly on his sunglasses, creating a final image that is bold and graphic. The final text color and placement are inspired by the photo – bold while remaining harmonious and contextual.
An impactful graphic statement that successfully communicates Epic Eye's feature story headline, "The Man Behind the Mirror," while emphasizing Bobby’s design sensibility.