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The Gomelsky by Shinola collection is out to redefine the way people think about luxury watches - we’re taking a light-hearted approach to classic design. Inspired by the women in our lives who are defined by their spirit and not their accessories.
Our challenge: To create invitations to an exclusive Spring Preview event, while providing the recipient a glimpse into the Gomelsky collection.
The Gomelsky by Shinola has three distinct styles — The Shirley Fromer, The Agnes Varis, and Eppie Sneed — each named for the family members who inspired them as a nod to nostalgia.
We set out to create invitations as unique as the women who served as inspiration.
Each envelope was hand-addressed with the recipient’s name and was enclosed with four cards. The first card featured the event details while utilizing simple typography, hand-lettering, gold foil accents and a blind embossed peace sign – which serves as a mark of the Gomelsky brand. The three following cards each featured a specific watch style with the specifications on the back along with a brand illustration and Gomelsky phrase.
The Gomelsky by Shinola collection is one of our most popular lines for women, and has expanded the brand’s audience reach.
“Women don’t like revealing numbers, unless it’s the time.”