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Design a poster to promote a talk by renowned designer Rolando Murillo. Creativity and talent are not enough to be successful in today’s design industry. If you want to have a fulfilling design career, you have to put in the work. You need to be determined. The topic will be on the determination needed to succeed in today’s design industry.
The concept centered around »get back up on that horse« and style was based on the location of the university, rural east Texas. A show poster style poster was designed and was a 2-color, hand-pulled, silk-screen on French Paper (Construction, Safety Orange).
The event was well attended; the posters were highly praised and prized by attendees, and admired by those who saw an image of the poster on social media. This helped to bring attention to the talk, and recognition to the Graphic Design program at Sam Houston State University by social media exposure.