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Our agency was looking for new business with specific focus in the areas of Cardiovascular Disease, Diabetes, Immune Disorders and Rare Diseases. The task was to develop a distinct and memorable campaign that conveyed an understanding of the industry while showcasing our unique personality as an agency.
Creating advertising for yourself is often a difficult challenge—overthinking is easy. But our approach was simple. We asked ourselves the question: "So, what kind of business are we looking for?" The answer to the question was direct enough that it became our headline. We paired the headline with a provocative silhouetted image that addresses our search for new business in a wry and distinctive way. This became our working formula.
The campaign went over well internally and externally. We have received new business leads, invites to pitches, new opportunities and have won other creative awards. The campaign format and design has allowed for extension into other areas such as recruitment and corporate culture.