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Our goal was to create a promotional poster for "Girl Gods", a spectacle from Alpert Award-winning choreographer Pat Graney, who has been making work focused on women and the feminine psyche. In "Girl Gods", Graney explores the ancestry of women and deeply embedded layers of molten rage and repressed passions.
In this project, we attempted to capture repressed women’s anger by contrasting conventional composition with expressive type. The title is tense; by highlighting the binaries between beauty and disgust, the type develops feminine traits and fluidity while concurrently exemplifying the repressed rage of the feminine psyche through distorted letters, symbols such as thorns, and bold, primal, red and black colors.
The image of the sun trapped in the net represents the struggles and glory of female souls suppressed by societal pressure.
The final poster is eye-catching, bold and expressive.