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Founded in 1925, Heather & Little has been recognized as a leader in custom ornamental sheet metal and historic sheet metal restoration throughout North America. The company has worked on some of North America’s most significant landmark and heritage buildings, from the Thomas Jefferson Library of Congress in Washington D.C. to the Canadian Parliament Buildings. The firm sought for a unique and special rebrand that would help craft perception of their business in the marketplace.
The new identity encapsulates the company’s craftsmanship, innovation and attention to detail. Every element from the logo, every instance of spacing, and every stroke was constructed in relation to all its other elements. Influenced by the Arts and Crafts movement, it carries the look of a piece of imprinted metal. The main type of metal used by H&L in their work is copper, so in keeping with this, the logo was expressed as a reproduction on copper. The verdigris treatment is both beautiful and a nod to the longevity of H&L’s work, which lasts for generations.
In terms of reproduction, the concept proved to be extremely challenging to execute. All the printers contacted said the same thing: “We’ve never seen this done before and we’re not exactly sure how to pull this off.” Hours of testing, 30+ press approvals, and almost half a year later... the final result emerged: a product that well suited the client. The centrepiece of the company’s new stationery, the business cards (9,000 of them), went through 4 production processes and 5 finishing processes, 2 different types of paper, duplexed, litho printing, copper foil stamping using special “printable” foil, silk screening spot custom “patina” colour UV cured ink, litho black and custom metallic brown on top of foil, copper gilded edges and, finally, hand painted “patina” colour on gilded edges. Afterwards, the printed logo was photographed and used in online material and applications.
The project was a true testament to patience all round, from the client who believed in the vision and waited endlessly, to the printer dedicated to excellence and to delivering the best product possible.
At the end of the day, from our perspective, we were able to create a product that well suits our client. In turn they have a tool that is a corporate envoy for their brand that honestly speaks to them, and about them, in a way that makes them feel like they should about a business they love and are good at.
Cam Forbes, Vice President of Heather and Little said, “After several production reviews we began thinking we might need to settle for less, but the design firm and printers persisted. The end result was beyond our expectations, everyone that we have presented our new identity to has been amazed.”