Sorry, full access to our website is available to Only!
Become a Member today and get benefits listed below.
The world’s biggest HR and staffing company was facing a major issue. The challenge was to create a new umbrella for the wider brand portfolio, without compromising the successful staffing brand, ensuring that it holistically had a more premium feel and a clear and relevant sense of purpose.
The driving idea at the heart of the group – ‘Power prosperity’ – was the foundation for the new brand. One of the few companies in the world with a remit and ambition to help economies, and the people within them, to thrive as a vehicle for global thought leadership.
Here is a snapshot of some of the achievements post-launch of the new Adecco brand:
• Successful global relaunch to 32,000 colleagues in over 30 countries, livestreamed on Facebook, Twitter and Linkedin.• Appointed as Strategic Partner of the World Economic Foundation, and a lead partner for the production of thought leadership initiatives such as ‘Shaping the Future of Education, Gender and Work’• Share price increase of 12% in 12 months since launch.