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Venture Catalysts is a consulting firm specializing in business growth and expansion advisory services.
My approach was to visually express the solid, foundational knowledge and guidelines the firm offers to their clients with regards to the fundamentals of growing business. As with any branding or identity project it is important to convey confidence and quality in the company's service or product, which is particularly consequential with Venture Catalysts as they work to implement a strategic growth blueprint for their client's business.
The result is the merging of the letters ‘’V’’ and ‘’C’’ creating a bold, strong icon that exudes confidence while suggesting teamwork and unity. The letters are positioned in a manner that suggests upward movement, growth and expansion. The simplicity of the symbol allows for seamless transition in all platforms and sizes.