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“RAR Seen By…” is an ongoing project since 2000. Each year, an emerging portuguese artist is commissioned to create a body of work to illustrate the RAR Group corporate activities. The result is then translated into the making of the annual report, using visual communication to convey the artist view as a part of a project and each year making an unique piece of communication.The concept by the designer João Nunes and curation by Miguel von Hafe Pérez and later Marta Moreira de Almeida has fully grown into fifteen years of work.
With the celebration of the fifteen Years of the Project “RAR Seen By…", this year’s annual report is the revisiting of all works and invited artists throughout the project. It was also launched a new website in order to illustrate the journey over time (http://umolharsobrea.rar.com/en/).
2015 is the year that marks fifteen years of the project “RAR Seen By…”, fifteen years of bridges created by the design work of the artist's vision and the corporate world. Therefore, we consider to be important the reflection on visions and its stakeholders, in order to show this project in all it’s dimensions and journeys over time.