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The assignment was to produce a series of campaign images for Studio Hi Thanks Bye's first collection, Collection 0 - to be debuted at London Design Week in 2018.
The approach was to treat the furniture as design pieces and work with two predominant colours. The designers Stein Wang and Topher Kong of Studio Hi Thanks Bye draw inspiration for their pieces from a typical Chinese garden, and wished to merge this aesthetic with a contemporary Canadian look and feel.
The result was a successful campaign featuring highlights for each piece of furniture, as well as a beautiful family image. The designers and photographer worked together to appropriately display the design influence.