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Sonoma Brothers came to CF Napa to completely rethink and redesign their logo and packaging to better convey the unique, small batch quality of the product, the brothers/partners (firefighter and police officer by day) and the premium position of the brand and its humble Sonoma roots.
The design leveraged a nostalgic, turn-of-the-century feel captures an authentic, genuinely craft look. The new label design made “Sonoma Brothers Distilling” the primary read and the new icon of the two brothers’ silhouettes reinforces the real men behind the brand.
The brand relaunched and garnered placements in Safeway, Whole Foods and Costco within months of its relaunch. They have secured the coveted position as the only vodka in the cold box at Whole Foods besides Grey Goose one of the most established brands on earth.