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Each year, Salesforce sponsors the Design Leadership Conference, an event that asks Salesforce employees, company partners, and guests to rethink their approach to design. This year, creative luminaries gathered at San Francisco's de Young Museum and revealed which ideas from days-gone-by inspired their successes. The day included legendary car designer, J Mays, and BOOM Supersonic—the company reimagining the Concorde jet—as well as product designers from Detroit's Shinola among others.
This year's theme, Design Redux: Looking to the past for ideas of the future riffed on late 1960s and early 1970s graphic design. The introductory films paid tribute to Saul Bass, making the day a throw back to an era when funk, lively color, and wild typography ruled the day.
Feedback in our after-event survey yielded more than 90% positive reviews.