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A presentation book of the logo development process. This book's aim is to be archived as a reference to the redevelopment plan of Minamisanriku, Miyagi prefecture, a devastated area by the earthquake and tsunami known as the Great East Japan Earthquake. After tsunami took their building that day, this kindergarten was reconstructed and became a symbol of the restoration project.We started logo development project as volunteers, supported them with graphic design.The book of the logo development process will be archived as a design reference book for Minamisanriku redevelopment projects in the future.
The kindergarten lost everything by the disaster, and their logo was created based upon the concept "Chikara (Power) of children".It depicts that the children are our future, their energy will be the light of restoration, and we see bright hope in them.We believe that this brand development book will become one of the references and contribute to the Minamisanriku redevelopment plan.