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A image of Chanel's men's fragrance, Bleu de Chanel, for a US fashion retailer's lookbook.
The still-life images that we worked on for this story were intended to match a fashion spread that was shot in the salt flats of Africa. By using imagery of the salt flats as our point of departure, we experimented with different substrates to create an environment that is inspired by the fashion location, without being a static replica.
Results were resoundingly positive! The creative Agency and Client were thrilled with what the creative team produced, and the manner in which it meshed with the accompanying fashion story.