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Branding Project: United States Veterans’ Artist Alliance (USVAA) is a non-profit organization in Los Angeles, California bringing attention to veterans’ issues and to their achievements in the arts and humanities.
The brand identity utilizes a systematic approach to distinguish each of the military branches while maintaining a unified voice with a flexible mark. Collateral materials, like USVAA event programs and posters — in this case, a proposed performance art program inspired by Allan Kaprow’s The Happenings and Joseph Beuys’ Social Sculptors — and an accompanying website follow this same structure.