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Create an annual report for the Edmonton International Airport (EIA) that tells the story of the banner year EIA experienced in three key areas: growing the region’s economy, expanding air service and getting involved in local communities.
With EIA’s tagline “We’ll move you” and the common thread of “moving” connecting the three key areas of focus (moving the region forward, moving more passengers to more places and moving neighbours by lending a hand), we chose “movement” as the theme for the annual report. But we weren’t satisfied with simply bringing this theme to life in words alone. We made the pages of the report itself come to life with movement through the use of a series of kinegrams—an animation technique in which the viewer slides an acetate overlay containing vertical stripes horizontally over a specially prepared image to create the perception that the image is moving.
As far as our clients were concerned, making the 2014 EIA Annual Report interactive was, in their words, “a stroke of genius.” They were incredibly pleased with the reception it received from board members and public alike, adding they have never seen such positive and enthusiastic feedback about an annual report before. One client even recounted the tale of a board member who admitted this is the first time in his life he ever paid any attention to an annual report.