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Such minimal logo, which floored with typography and a real cut above the word "surgeons" represents that the company is engaged.Santos and Prieto are a team of surgeons are highly recognized in their professional sector, they needed a logo that contained their surnames and transmit to engage.
Using his surname "Santos Prieto" and adding the word "Surgeons" to represent the delicacy and precision, and an element that defines them, a cut above "surgeons" was applied.
To achieve a simple and elegant brand to forward the values of equipment is ultra light Helvetica typeface to represent precision, accuracy, sensitivity and clean cut was used.