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Develop branding and packaging for an all-natural energy drink based off of a fictitious early 1900's moonshiner.
We took a hand drawn approach, referencing old moonshiner jugs and ephemera, which alludes to a time when attention to craft was important. We wanted the packaging to feel like it could have come from the 18/1900's, but still be relevant for today's generation.
Consumer's love the packaging. In a sea of the same style of packaging, Sunshine sits apart and stands out. The client continues to expand it's footprint in the market place.