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Chameleon Cold-Brew Coffee is a fairly new company with roots that run deep in the heart of Austin, Texas. While the existing brand was doing quite well, the category itself was growing rapidly and competitors were gaining ground. Chameleon needed a brand evolution to better articulate the things that make it great — better beans, roasted to perfection and brewed low and slow with Hill Country, limestone-rich water. Drawing inspiration from the Austin streets, we began with fonts that mirrored the not-so-serious, bold and brawny fonts, added mosaic pattern that was more hand done and imperfect than the original, and streamed copy to have that same bold, fun, purposeful tone. Coffee Made for Makers becomes a rally cry for this brand providing the fuel to make things happen!
The packaging was a hit at the Natural Products Expo in Anaheim recently, with sales people clamoring to increase orders!