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Developed the brand identity for Prestone line of heavy duty antifreeze/coolants and diesel exhaust fluid
The Prestone Command Logo visually conveys the “Heavy-Duty” nature of the product line and the vehicles that utilize this type of chemistry. The logo emulates the badge emblem you would find on a typical heavy-duty truck in an effort to help relate the brand better to its end use.
Provide a strong, memorable mark on all Prestone heavy duty products.