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This book, by Eduardo Aires, is an essay about his life and career, showcasing the most prominent projects, explaining his creative process and analyzing the cultural scenario in Portuguese communication design. It is a book about ideas, on the inside, and design, on the outside.
The book itself is a very particular design object, emphasizing the concept of inside and outside, through several layers of meaning. The reader is left to discover each level of narrative, through images, text and hidden thoughts. This idea of discovery underlines, once again, the inside/ outside duality, forcing the reader to actively engage with the object.