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Issue 1/2

CONTENTS

3 Introduction

4 Max Hunziker's Zinc Hand Etching (Hans Kasser)

29 Purposeful Packing (Imre Reiner)

43 Graphic Ar in the Newspaper (Edwin Arnet)

61 Italian Printers’ Emblems in the 15th and 16th Cent. (Dr. W.J. Meyer)

77 Humour in the Show-Window

82 Famous Artists in the Service of Advertising (Container Corporation)

88 A Swiss Tobacco Firm Advertises its Cigars (Hans Kasser)

94 Sascha Morgenthaler’s new Dolls and Model Figures (Hans Kasser)

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