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We designed Potlatch's annual report for more than 20 years, beginning in the early 1980s. Each year’s theme section focused on a single aspect of Potlatch's involvement in the forest products industry, giving readers an encyclopedic understanding of topics such as harvesting, paper, water resources and the like over the company's 100 year history.
Based on the Forest as a sustainable resource, which takes 60 - 70 years to come to harvest, the company took the long view and developed a series of 6 single reports thought of as 1 single entity.