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Mission Statement

Graphis is committed to presenting and promoting the work of exceptional talent in Graphic Design, Advertising, Photography and Art/Illustration. In addition to the Platinum, Gold, and Silver winners, Graphis also embraces rising talent, all of whom have an equal presence on our archives. In the hardcover Annuals, Platinum and Gold winners get full-page exposure, Silvers are also included, and all Merits are listed. Up to 500 entries from each competition may be included on the online archive for future reference.


Graphis Magazine was first published in 1944 by Walter Herdeg and Dr. Walter Amstutz in Zurich, Switzerland. In 1952, Mr. Herdeg introduced the Graphis Annual and in that same year, was invited into the Alliance Graphique International. Following a split from Dr. Walter Amstutz in 1964, Mr. Herdeg became the sole publisher. In 1966, he introduced the Graphis Photo Annual, followed seven years later by the Graphis Poster Annual.

In 1970, with the business foundering Walter convinced his son, Marcel Herdeg, to take over the publishing aspect of Graphis so that Walter could concentrate on the design and production of the magazine and books. A recent law school graduate, Marcel successfully learned the business and brought Graphis to profitability. During Walter’s reign, Graphis became one of the classiest publications available, due to his impeccable care and good taste. As Walter became older, he told Marcel that he would like to retire and close the Graphis doors. However, Marcel felt the he had built something quite valuable and that the company couldbe sold.

With many prospective suitors, Walter with Marcels helped sell the company in 1986 to B. Martin Pedersen. A few years later, the Graphis headquarters were relocated from Zurich to New York City. The Annuals were redefined and new books were added to the Graphis roster, including Advertising, Photography, Logo, Branding and Typography, amongst others.

Today, the Graphis tradition continues, presenting award-winning work on an online archive, from 1944 to the present in digital and print.

Professional Membership

Graphis offers a Professional Membership, which gives full access to the website, the digital edition of past Graphis Magazine, a logo database and Masters’ portfolios and an online archive of Graphis Annuals and Magazines. Members also receive high discount on CFE fees as well as all of our books and products. For more information, click here.

Graphis is an international bastion of excellence in design and visual imagery.
Phil Marco Director/Photographer/Designer Phil Marco Productions
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